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The Many Benefits Of Slowing Down How Fast You Products Load When A Visitors Is Browsing Your Online Store

Did you know slowing down your products showing on your site, increases page load speed and benefits Search Engine Optimization and best of all, provides for a better visitor's experience?

Depending on the type of products you sell, for example Gourmet Food, Fine Jewellery or Bespoke Clothing you can improve the Visitor's Experience by slowing down the products loading on the page. 

This is not to be confused with slowing down other page content such as the navigation in the header and footer, but just how the products are visually perceived as they are presented loading between.

From the Visitor's perspective, rather then a fast loading of 'all' products seen on a category page and the related product detail pages, you might wish to consider adding a Parallax Effect.

This functionality will animate the way the product details, and other page elements, on the Home, Category and Product Pages show during loading.

The animation, slows the loading times of products 'from microseconds to 'milliseconds' from the perspective of the Visitor providing a sense of a none rushed, more relaxed shopping online environment. 

At the same time, ironically it, 'improves overall page loading' times for SEO.

This is done is by reducing the initial products that load on a category page. 

For example on the Product Category pages the Parallax effect would load 9 products into 3 columns, 3 rows (3 x 3) and this would generally fit a full viewers screen but not load 60+ products seen without this effect.

The functionality encourages interaction as the visitor scrolls down and as they do so, they are triggering manually the next set of 9 products in a 3 x 3 to load. 

Once products are loaded up via this method they stay on the page.

The visitor sense is a more calmer and paced 'Presentation' of products, rather then an onslaught of instant details.


• Modern visual effect
• Value-adds to the sense of your product offerings
• Helps incentivizes a specific product or brand

Why this App/Service:

To enhance your visitors experience (UX) and to value-add the perception of your offerings.

  • NIU Honolulu - Parallax Effect

  • Laurent-Perrier - Parallax Effect

  • Centros - Parallax Effect

Live Example(s):
  • Peak Performance - Parallax Effect - scroll down Homepage View
  • GemOro Tudor - Parallax Effect - scroll down Homepage View
  • NIU Honolulu - Parallax Effect - scroll down Homepage View
Live Page(s) Image Gallery:
  • Airsoft Extreme - Parallax Effect - see SIG SAUER section View
Demo Page:
  • Demo eCom - Parallax Effect - scroll down Homepage View

Get an Estimate

Please fill in the following and we will send you an Estimate within 24 hrs, for Parallax Effects Feature.

There is no obligation, it is valid for 90 days and you can 'Accept the Estimate' as or when you are ready to proceed.

Alternatively, you are welcome to Contact Us directly to discuss.

Click only once, as it takes a few seconds to set it up for you.

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