So the eCom Web Store has been customized or branded and is up and running, but has it been 'Performance Optimized' across all devices?

Google runs performance tests on all registered Web Stores and downgrades SEO scores on slower sites.

Speed and responsiveness may not always be easily accessed by the Web Store owner, as they experience it on their browser. The visitor’s, browsing experience may be very different from the owner's, depending on a myriad of factors.

 'Performance Optimization ' is a service, based on 2 specific SEO considerations that should be set up by developers 'post launch' on an eCom Web Store.

First, is to generate the SEO reports through Google and then to use this information to optimize the Homepage META data and all other content pages.

AdVision will then 'register' the 'site map' with Google and confirms that it will update each time you upload products/download orders.

The second consideration is to then compile the final Java and CSS files that evolved from your customization process into SEO-optimized files.

These files are unique to your eCom Web Stores customization and compiling them, can help improve your SEO score.

This service assures your eCom Web Store has been fully internally optimized and that your Web Store is properly indexed and updated regularly with Google’s search engines. 

It also sets the stage for any external 3rd party Marketing company you hire, to build and manage marketing campaigns based on an efficient foundation.